Blonde Happiness

A Travel and Lifestyle Blog between Manchester and Munich

Selfridges The Beauty Project Launch in Manchester

By 03:48 , ,

Celebrate beauty of all kind! 

I know most of designers and fashion industry personality have claimed to work after this mantra but reality is sill far from including different perspectives on beauty in advertising campaigns or run ways, as they are seen as niches and not appealing to broad markets. Selfridges is now working toward a more versatile definition and
 has announced an amazing new beauty campaign called the beauty project and celebrated the launch event at Manchester Exchange Square store last night. 
I know going to the posh beauty counters can be intimidating at first, when not looking quite as their perfect model beautician but I´ve seen the girls taking care of a variety of hair or skin colours and ages at the night! 

Attendees had the opportunity to sample their favourite products, get makeovers, mini manicures and a whole load of extra offers and goodies. After the exhaustion of getting glammed up fashionistas could enjoy some chilled drinks and treats like the delicious meringues you see below. 

Their campaign will be accompanied by some high profile talks given by industry professionals giving their take on beauty. I´ve listed the event dates below if you would like to purchase a ticket which includes drinks and food in the famous San Carlo Farmacia del Dolce. The talks sound incredibly interesting and I might be coming along to the Invisible Beauty as I am a huge fan of Ari Seth Cohen´s Advanced Style and find real inspiration in women having the discipline and courage to look great with age! 

Thursday 8 May: Carefree Black Girls: Beauty Ideals, Cultural Aesthetics and Creativity
Thursday 15 May: Who are you calling Invisible? Beauty and the Older Woman
Thursday 21 May: We are born naked the rest is drag! Identity Fantasy and Beauty beyond Gender
Wednesday 4 June: The Good the Bad and the Beautiful 

P.S. I´d love to see you on twitter or instagram @IsabelMunich! If you enjoyed reading this feel free to follow me on bloglovin or share this with your dearest friends! Love, Isabel

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